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The activities of QMP are overseen by an advisory council comprising of representatives from Royal Mail, the Direct Marketing Association and ISBA, together with an elected representative from the Mailing Houses.
It is administered by The QMP Register Ltd who independently ensures that the standards of the accreditation scheme are strictly maintained.
What use is it to me?
If you are a DM buyer, you should reassure yourself that your campaigns are being dealt with by companies who apply industry standards as a basic service level.
If you are in a DM agency, you should be aware of the standard and use it to reassure your own clients that you are applying the highest standards to your contracted suppliers. |
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